Just because we live in a fast paced society doesn’t mean that quality and respect should be thrown out of the window. Chick-Fil-A is a fast food company that serves chicken sandwiches, nuggets and tenders. That is there entire menu basically, chicken (hence the name) and they have surpassed KFC as the largest chicken restaurant in the United States with only about a third of the locations. That is a great feat. How did they accomplish this though? They became the masters of customer service. That is why they are the best company and we all should learn a thing of two from them.
I have gone into a Chick-Fil-A many many times and I cannot think of a bad experience. The workers, no matter what age they are, are always happy, cheerful and looking for an opportunity to help a customer. I can remember going into the restaurant and waiting in line to have them take my order and I saw a teenage guy stop what he was doing to go and open the door for an elderly woman who was having trouble. Then about a minute later I saw another take expired coupons to their boss to see what they could do for her. They ended up buying one of her meals which was about equivalent to the amount in the coupons. These types of things you do not see in any businesses any longer. Chick-Fil-A has outdone themselves by offering the best customer service to its customers and it has been making them a lot of money in the long run.
The car shipping industry, or any industry for that matter, should take note of this and implement as much of Chick-Fil-A customer service skills as they can. In the car shipping industry I know it as an industry that is filled with dishonest, deceitful and downright scamming type people. I would go out on a limb and say that 50% of the industry are good people and the other 50% are scumbags. That is not a good ratio at all. Most of the scumbags only care about their wallet and how much they are going to make instead of offering superior customer service to its customers and working a fraction more to satisfy customers. It is a shame. I hear it from customers and other companies that I talk to about how customers get a low ball quote from a mover company and they accept the quote, but the prices changes the day before the car is suppose to be picked up. Now they are desperate and just take the higher quote because they have to. Why can’t these brokers just quote the right amount from the very beginning and win the customer over in an ethical way? Another big thing that is happening in this industry is companies bashing each other to make them look good and other hauling companies look bad to win over customers. How does bashing a competitor make yourself look good? In my eyes if someone was trashing their competition I would think it looked bad on the company doing the trash talking. It is not necessary to use those kinds of business tactics. It is a horrible way to do business. All a company needs to do is let the customer know to look up reviews on that company and that you don’t like to speak ill on another company. That way you look awesome and kind and the customer realizes that the other company will not perform the task well. It is a run about way of talking trash, but you are being polite and informative.
Every company, especially in the car shipping industry, needs to take Chick-Fil-A’s business ethics and tactics and start implementing them into their own businesses. Customer service should be the number 1 priority. If the customer is happy and you performed the task properly the customer will come back and use your service again or recommend your service in the future. If companies continue to push customers away with awful service customers will not want to use that business again and not want have that service done again. Small little things can go a long way. Holding the door open for someone, giving an authentic smile or even getting someone can help make someones day and make your company look like royalty. It doesn’t take much, just some employees who are good genuine people.