Being a car shipping broker is no easy task. Being in the trenches and in the line of fire on a daily basis can cause for some interesting situations occurring. Car shipping brokers are the people you find online when performing a search to find the best car shipping company for you. The reason for this is because nearly all car shippers are just a 1 or 2 person show. They own 1 or 2 car haulers and they do a dedicated route on a weekly basis. They cannot accommodate a nationwide audience, so the brokers are needed to gather customers from across the United States and dispatch them to the right shippers.
What Does A Broker Actually Do?
The car shipping broker company generates it own leads or purchases leads from lead aggregate sites. Generating you own leads can cost anywhere between $8-$15 per lead and when purchasing leads from aggregates the leads range from $1-$3 depending on the quality of the lead. Leads can add up QUICK a good sales staff is needed to keep a business afloat in the industry.
Once they have the lead, they have to properly provide a car shipping quote to each lead that comes through. This is no easy task because the car shipping rates are constantly changing and different sizes of vehicles cost different car shipping prices for each route. After the lead is quoted, they need to call the customer and sell them on their company or car shipping services they offer. Getting a person on the phone is much harder then might think, so this process can take a few days or weeks even.
Once the customer commits with the broker company they have to post the vehicle on the national load board so every car shipping company can see the listing and call the broker if they are interested in that vehicle for that price. If it isn’t priced in the market value it is unlikely that they will get the vehicle moved because there are MANY other vehicles out there doing similar routes for the car shipping companies to choose from. There are generally about 20,000-30,000 vehicles that are transported every month. Keep that in mind.
Once a company commits to the broker to transport the vehicle the customer is notified about the pick up and delivery time frames. From there the job is basically done besides customer service with the customer.
What People Don’t Realize
What people don’t realize is that how the job works above is not as easy as it sounds. Being human can cause for errors in quoting from time to time, and time frames established for pick up and delivery. Car haulers can also have delays or can breakdown from time to time. Even the best shipping companies experience mishaps. Customers are not too fond of delays or mishaps occurring because they anticipated a certain time frame and when it doesn’t happen, their plans are in the mud. Even if it is just an hour or two delay because of a prior pick up or delivery taking extra time can be difficult because some customers need to be on schedule for their lives as well. It is these occasions that make for a mess in the car shipping industry. No one likes screaming phone calls or phone calls to be constantly updated on when the trucker will arrive for pick up or delivery. That is what makes the job of a car shipping broker difficult.
Being a broker for in the car shipping business is a very fun a rewarding job when done properly because we get to help people on a daily basis. What we do for a living should not be taken lightly, we love our jobs and that’s why we do it. Be a little nicer to the person over the phone next time because they are doing everything they can to make sure you can have a pleasant car shipping experience.