Social Media has been a crucial ranking factor for the past few years for Google and Bing. Companies that are not doing social media campaigns have fallen behind. The problem is that auto transport companies need to find a way to make the industry exciting. It is not every day that people will strike up a conversation about shipping a car across the country, so maybe another strategy is needed to engage people with your business.
Car Shipping Carriers and Auto Transport Quote Services are owned by Nicholas Dutko. These companies were a late start on getting onto the social media bandwagon like many other businesses within the industry, but in the short time they have been doing social media many breakthroughs along with some setbacks have occurred.
The search engines are targeting Google+, Facebook, Twitter, Pinterest and Linked In for social media accounts. It doesn’t mean you need a profile on every single on of these, but the ones you do better be good. Companies need to think outside of the box to sometimes get customers to engage with content. Maybe it is a viral video, maybe a cool meme, maybe a car model debut, or whatever else that may be interesting and is apart of the industry.
When posting, tweeting or whatever on social media the best way to do it is manually posting. By manually posting you can double check to make sure things look perfect before posting. You want to bring your “A” game every day. Another key element is to continually check the profiles for comments and shares. Comment back and say thank you because people do remember things like that and your brand is on their mind. Branding is HUGE. The goal is to make sure people remember your brand name and remember to choose you when they need a service that you provide.
Car Shipping Carriers and Auto Transport Quote Services didn’t have an SEO expert helping with social media at the time they finally started on the bandwagon. It was a lot of trial and error to see what worked and what didn’t work. Every company will have this trial and error going on throughout the social media process. Just because a form of communication was popular a year ago doesn’t mean it is going to work today. Companies will always have to be changing out their scheme and staying relevant to the process.
Social Media in business is crucial. It is time to get online and create a profile and start finding your niche that attracted customers, Likes, +1’s and shares. You might strike gold and might be able to carve out a good portion of the pie of that is the auto transport industry. Are you ready for the challenge?