Car Shipping Carriers has two favorite companies; Apple and Tesla Motors. We use Apple products for work such as an Apple MacBook Pro, Apple iPad, Apple iPhone, Apple Airport Extreme for wireless capabilities and various software Apple creates. Apple has been on the top of the computing world for almost a decade now with the simplistic approach to its products and software. For Apple to have an ecosystem that all their devices can use and each device will have the same stored data is excellent for people who need to use the products at any instant. In the Car Shipping world that is crucial. Brokers and truckers need to get online in an instant to help customers, quote customers and even have customers sign receipts. It can all be done online and needs to occur at a fast pace.
The other company that is a favorite of CSC is Tesla Motors. We have had the privilege of transporting many Tesla Model S vehicles, we even transported one using enclosed car shipping services for Doc Rivers who is the coach of the NBA team Los Angeles Clippers. Tesla came into the automotive industry with a different approach than any other company. They wanted to make all electric vehicles and make the best product in the market. Their approach has succeeded where many thought they would fail. Each year Tesla sells and produces more cars. There next vehicle, the Tesla Model X, will be hitting the streets at the end of the month.
These two companies are now fighting for employees. Many Tesla Motors employees have quit Tesla and moved over to Apple to work on their “Project Titan” automotive project. This Apple Project Titan has been rumored to be all about Apple creating a self-driving automobile. As Apple always does, it wanted to make the best and most sophisticated in the industry. Apple has reached out to BMW to potentially collaborate in creating a car and one that will have self driving capabilities. BMW reps have confirmed that Apple has reached out, but most of the reps claim they are scared to work with Apple because they feel Apple might take the knowledge and run with it and cut out BMW all together. Apple has done that to suppliers in the past, so having that fear is always an option.
Tesla is in fear of Apple because each time an employees quits Tesla and moves to Apple they are going to run behind on their schedule for future projects and auto releases. Not only that, but Apple having Tesla type knowledge could hurt Tesla in the future because Apple might make a better product and steal customers away from Tesla. In the immediate future Apple is not going to release a car. It takes years to develop a car and have it brought onto public roads. Google has been doing self-driving auto testing for years now and they still don’t have a vehicle that can be sold to the public yet. Apple is still a long ways away. Their partnership with BMW will help expedite things, but it is not looking like we will have an Apple car before 2020. By then Tesla will have the Model S, Model X and Model 3 released and potentially a fourth model possibly called the Model R.
Tesla does need to worry about Apple, but we feel it will not have a major impact any time soon. Tesla will have to start taking a different approach with its top level employees to ensure that they do not leave and give secrets away to a possible competitor. We do not know who will come ahead in the end, but it will be a fun time seeing all the stops come out when these two do go head to head.