Both of my companies are members of the Better Business Bureau. Customers get the warm a fuzzy feeling when they see a company has a great rating on the BBB so why not be apart of it, right? My first company that I started, Car Shipping Carriers, has been a member of the BBB now for like 4 years now. I was an Accredited Business for a little while until they revoked my BBB membership.
The first problem I had with the Better Business Bureau was about them revoking my membership AND not refunding any of my money that I paid to them to be Accredited. These BBB board member here in West Florida are old and out of date with how a business could be run. Granted, I do run my business differently, but it is not far fetched or anything to comprehend. At times Car Shipping Carriers works as a broker company. I deal with my repeat customers and take very very few new customers. The business has grown so much in 4+ years that I have converted most of the business to a lead generation website. Apparently my business had customers complaining that I was yelling at them and cursing at them because they I didn’t want their business. Funny thing about all of this is that my business is a lead generation website. I am not quoting these customers. I am simply taking down the information and submitting it to the brokers that I allow to quote them. What part of earning their business am I do? These customers called into my business looking to get a quote and I simply put their data into my website. About 5-10 minutes later these other car shipping companies and brokers that I have vetted and that are reliable and dependable are calling to earn their business. It is honestly that easy and simple. At what point would I have the motive to yell and curse at the customers? What is when I asked for their name? Is it when I said hello after they called into my business? Is it when I said that they’ll be getting their quotes within the next 5-10 minutes via email and by phone?
So, after these allegations come forward I have a meeting with the BBB board in Clearwater, FL. I explain how I run my business and what I do. I must have had 10 questions from them that were basically the same question about my business because these people either had their heads in their butts or were some of the dumbest people on Earth. It had to have been one of the two. How hard is it to realize that people call into my business and I type out their information onto my website for them and send it off for other reliable companies to quote? Seems pretty straight forward to me.
After all of that they still kept my business revoked of accreditation for a year and never gave me any sort of refund of the $600 year dues companies pay to be accredited (Yeah it is not cheap at all). So, I felt a bit pissed off because they took my money and ran. Ooh, the funny thing about it though was that I had an A+ rating still and it said I had ZERO complaints. Yeah, good job BBB!!!
After my business was “back in the good graces” with the BBB they started calling me to get back on board. I explained to the rep a few different times about the issue I had and that I didn’t want to be an accredited member. It took about 6 months before I realized that I needed to get the BBB to accredited my business so I can have a link back to my website. I was starting to do a link building strategy and the BBB is a good quality backlink. I called my rep and told him to get me back on board.
I was then proceeded to speak with a person who needed to go through my websites and I needed to change up the wording on certain claims that I make on my site. First off, who in the hell does the BBB think they are? I claim I am a 5-Star Rated company and 100% Rated. This is completely true, check out my reviews. Again these old idiots at the BBB didn’t seem to think so. They couldn’t find the reviews I was talking about. Funny thing is that I have links to the Better Business Bureau reviews sites on the bottom of my website and links to my social media accounts on my site as well. A simple click of the mouse could have easily shown the BBB idiots my stellar reviews. So, ok… I fight with them about their demands and I win about 50% of the battle. I change a few words around and bingo… I get the email that says I passed and I will be accredited. I get a follow up email from my bank that says that the BBB already took out the $850 for the BBB fees for this year. That was back on either October 15th or 16th. It is now October 21st and my company still is not showing that I accredited on the BBB. If I could, I would completely punch every employee of the BBB in the face for working for such a shitty company. Way to totally take the funds out of my account early before you even give my business the accreditation status on your website. I think it is a bit unfair. Now instead of having 52 weeks of accreditation I will have less. Do you think the BBB cares? Nope. They could care less.
Oh and by the way, the BBB link will soon be a no follow link which means it will not do much good in the eyes of Google. So basically the BBB Accreditation will almost be useless for many businesses. Way to go!!!
Thanks for reading my little vent about the BBB and my experience with them. Hope you enjoyed.