Now that it is officially 2016 we can all start out fresh. In this piece we will discuss the projection for the 2016 calendar year in the car shipping industry. This will go over what we expect to happen and why.
With all of the changes Google keep making with their algorithm for search we are projecting that more broker companies will gain ranking versus lead generation websites. Lead generation websites have less websites to generation quality links from and will continue to be this way. Brokers can become members to many more websites and be featured on more news articles and this is why more brokers will taking over top spots on the search engines.
This is beneficial for customers because now they can get one quote from a car shipping company and move on. When they get a quote from a lead site most of the time they get 10+ quotes and customers are just hounded for weeks about moving their car. Because customers will get less quotes they will have a better overall experience when shipping a car to another state and have less stress while the process is happening.
This, however, will hurt some lead generation websites. Lead get websites need as much organic traffic as they can get because paid advertising isn’t the best when it comes to money making. Lead sites have to rely on organic traffic to keep the lights on and leads flowing. It is surely better to be making $10 a lead than it is to be making only $2. It is not cheap to do have paid ads running 24/7. That is the difference of paid advertising and organic.
The next scenario for 2016 will be the amount of customers transporting their cars. It looks like it will be a big year for the industry because of so many new models being introduced and refreshed for the 2017 models. These 2017 models will start hitting the lots starting about May and a bigger load will be in August of this year. When there are many new models and refreshed models hitting the dealers lots the auto transport industry is always better.
There were approximately 156,000 vehicles that were transported in 2015 and we are projecting that number to be upwards of 165,000 – 170,000 in 2016. Those extra customers will help generate over $14 million in the entire auto transport industry.
It is going to be a great year for car haulers. If you’re in the business it is time to get on the road and start making the money and helping these customers with their car shipping needs.